Amazon workers in the UK are set to stage fresh strikes coinciding with Black Friday, one of the busiest shopping days of the year.

More than 1,000 workers at the company’s Coventry site are set to walk out over pay from 7 November until 9 November as well as on Black Friday – 24 November.

The day symbolises the first shopping day in the build-up to the Christmas or holiday season, where many shops offer highly discounted prices and extend opening hours.

The strike announcement comes a day after Amazon offered a pay rise for staff of at least £1 an hour, which will kick in from 15 October.

The move means the minimum starting pay for frontline employees will rise to between £11.80 and £12.50 an hour, depending on location.

Pay is expected to increase further next April to between £12.30 and £13 an hour, depending on location.

Despite this, the GMB union said the four-day strike will be the biggest in Amazon’s history, with the potential of causing “widespread disruption to customers and the public”.

They are calling for at least £15 an hour to help with the cost of living crisis.

Rachel Fagan, GMB organiser, said: “This is an unprecedented and historic moment with low paid workers taking on one of the world’s most powerful corporations.

“This is our members’ response to the failure of Amazon bosses to listen.”

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She said Coventry is the “beating heart” of Amazon’s distribution network and the strike will “ripple throughout the company’s UK logistics”.

Amazon employees’ concerns over pay have been a long-running dispute, with staff in Coventry first walking out in January – the first time the corporation faced industrial action in the UK.

One employee at the time, Darren Westwood, said he had grown fed up with pay and working conditions – where workers are on their feet all day sorting through goods to send to other warehouses.

The company previously said the Coventry warehouse does not directly serve customer orders, so industrial action will cause no disruption to customers.